{"id":1609,"date":"2017-06-11T14:11:01","date_gmt":"2017-06-11T11:11:01","guid":{"rendered":"https:\/\/imagga.com\/blog\/?p=1609"},"modified":"2019-06-06T15:51:06","modified_gmt":"2019-06-06T12:51:06","slug":"managing-digital-assets-for-enterprises-media-marketing-asset-management","status":"publish","type":"post","link":"https:\/\/imagga.com\/blog\/managing-digital-assets-for-enterprises-media-marketing-asset-management\/","title":{"rendered":"Managing Digital Assets for Enterprises: Media, Marketing &#038; Asset Management"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Digital Asset Management (DAM) is a concept still considered irrelevant for high transaction volume industries. They are reluctant to adopt agile cloud solutions, relying instead on outdated costly and inefficient on-premise architectures. Furthermore, organizations are using several different solutions for email resource, creative visuals, web banners management and classic media. This decentralization creates a chaotic workflow when running a marketing department. Regardless, the dogma \u201cif something ain\u2019t broke don\u2019t fix it\u201d is very much active here, making adopting DAM as a service a slow evolution. Solutions such as <\/span><a href=\"http:\/\/www.intelligencebank.com\/uk\/digital-asset-management\"><span style=\"font-weight: 400;\">IntelligenceBank<\/span><\/a><span style=\"font-weight: 400;\"> aim at being the center of the digital asset universe and their solution is most commonly applied towards enterprise wide, content marketing, media, and production.<\/span><\/p>\n<p><b>DAMs Impact<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eliminates Redundancies in Digital Content &amp; Eliminates Re-Creation Costs:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Departments creating multiple copies of the same resource or different versions of the same resources is a waste of time and money for the company. DAM solutions eliminate costly redundancy by creating an easily manageable central repository for all digital assets.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improves Campaign Management Overview:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Campaign resources are usually decentralized on a local hard drive, making it impossible for any process overview. DAM solutions such as <\/span><a href=\"http:\/\/www.intelligencebank.com\/uk\/knowledge-management\"><span style=\"font-weight: 400;\">IntelligenceBank<\/span><\/a><span style=\"font-weight: 400;\"> allow you to keep all resources centralized and easily accessible from anywhere.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improves Campaign Consistency:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">DAM solutions allow campaigns to be in one centralized location, greatly facilitating the management of all digital assets, along with their rights and usages.<a href=\"https:\/\/imagga.com\/auth\/signup\/hacker\"><img class=\"alignnone wp-image-917\" src=\"https:\/\/imagga.com\/blog\/wp-content\/uploads\/2017\/03\/banner_demo_a-800x240.png\" alt=\"free image recognition with imagga\" width=\"650\" height=\"195\" srcset=\"https:\/\/imagga.com\/blog\/wp-content\/uploads\/2017\/03\/banner_demo_a-800x240.png 800w, https:\/\/imagga.com\/blog\/wp-content\/uploads\/2017\/03\/banner_demo_a-768x230.png 768w, https:\/\/imagga.com\/blog\/wp-content\/uploads\/2017\/03\/banner_demo_a.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n<p><b>DAM Impact with Image Recognition <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creates Keywords and Metadata:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Digital assets need to be organized and defined in a manner that is consistent across the organization, departments and teams. Image recognition allows \u00a0to quickly classify, categorize and describe visual content with predefined classifiers, assuring perfect consistency.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facilitates On-Boarding Process for New Customers:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Users are reluctant \u00a0to relocate their visual library because of the labor-intensive process of organizing them in the new system. With image recognition and auto-tagging, this process is easily solved at scale, making onboarding as quick as uploading the files in the cloud. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improves Content Discoverability for Humans and Machines:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In a library with millions of subjects and classes, only the curator has a complete overview of resources. Using image recognition, every user has an access, thanks to a seamless unified classification and auto-indexing of all visual content.<\/span><\/p>\n<p><b>What Solutions Image Recognition offer for DAM?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As soon as users upload their creative files to their DAM, Imagga\u2019s artificial intelligence software analyse their content and automatically pre-populates the metadata field with suggested relevant keywords. They can then easily decide which ones to keep according to their internal nomenclature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using deep learning, Imagga also offers the option for users to train their own custom categorizer, precisely tailored to their content. For example, a brand might wish to have their products images been auto taged with names, but with SKU as well. Or a library specialized in mushrooms might need every species identified by their scientific, latin names.<\/span><\/p>\n<p><a href=\"https:\/\/imagga.com\/auth\/signup\/hacker\">The new tagging system is already live and you can try the 3.0 by registering as a free user. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Asset Management (DAM) is a concept still considered irrelevant for high transaction volume industries. They are reluctant to adopt [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,5],"tags":[76,148,165,166,167],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Managing Digital Assets for Enterprises: Media, Marketing &amp; DAM<\/title>\n<meta name=\"description\" content=\"Changing organizational workflow is one of the biggest setbacks with new technologies. 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Digital asset management with image recognition minimizes it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imagga.com\/blog\/managing-digital-assets-for-enterprises-media-marketing-asset-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Imagga Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/imagga\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-11T11:11:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-06T12:51:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imagga.com\/blog\/wp-content\/uploads\/2017\/04\/digital_asset_management_media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@imagga\" \/>\n<meta name=\"twitter:site\" content=\"@imagga\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivaylo Pozharliev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/imagga.com\/blog\/#organization\",\"name\":\"Imagga\",\"url\":\"https:\/\/imagga.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/imagga\/\",\"https:\/\/twitter.com\/imagga\",\"https:\/\/www.linkedin.com\/company\/imagga\/\",\"https:\/\/twitter.com\/imagga\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/imagga.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/imagga.com\/blog\/wp-content\/uploads\/2017\/04\/logo_white_blog.svg\",\"contentUrl\":\"https:\/\/imagga.com\/blog\/wp-content\/uploads\/2017\/04\/logo_white_blog.svg\",\"width\":\"27\",\"height\":\"29\",\"caption\":\"Imagga\"},\"image\":{\"@id\":\"https:\/\/imagga.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/imagga.com\/blog\/#website\",\"url\":\"https:\/\/imagga.com\/blog\/\",\"name\":\"Imagga Blog\",\"description\":\"Image recognition in the cloud\",\"publisher\":{\"@id\":\"https:\/\/imagga.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/imagga.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/imagga.com\/blog\/managing-digital-assets-for-enterprises-media-marketing-asset-management\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/imagga.com\/blog\/wp-content\/uploads\/2017\/04\/digital_asset_management_media.jpg\",\"contentUrl\":\"https:\/\/imagga.com\/blog\/wp-content\/uploads\/2017\/04\/digital_asset_management_media.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/imagga.com\/blog\/managing-digital-assets-for-enterprises-media-marketing-asset-management\/#webpage\",\"url\":\"https:\/\/imagga.com\/blog\/managing-digital-assets-for-enterprises-media-marketing-asset-management\/\",\"name\":\"Managing Digital Assets for Enterprises: Media, Marketing & DAM\",\"isPartOf\":{\"@id\":\"https:\/\/imagga.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/imagga.com\/blog\/managing-digital-assets-for-enterprises-media-marketing-asset-management\/#primaryimage\"},\"datePublished\":\"2017-06-11T11:11:01+00:00\",\"dateModified\":\"2019-06-06T12:51:06+00:00\",\"description\":\"Changing organizational workflow is one of the biggest setbacks with new technologies. 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