{"id":923,"date":"2017-06-13T14:57:39","date_gmt":"2017-06-13T11:57:39","guid":{"rendered":"https:\/\/imagga.com\/blog\/?p=923"},"modified":"2019-06-06T15:49:48","modified_gmt":"2019-06-06T12:49:48","slug":"image-recognition-is-changing-interactive-marketing","status":"publish","type":"post","link":"https:\/\/imagga.com\/blog\/image-recognition-is-changing-interactive-marketing\/","title":{"rendered":"Image Recognition Is Changing Interactive Marketing"},"content":{"rendered":"

As a creative marketer, you\u2019re likely on the lookout for innovative ways to reach your audience at all times. There\u2019s a new kid on the block that just might revolutionize interactive marketing, and it\u2019s called <\/span>image recognition<\/span><\/a>.<\/span><\/p>\n

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While visual recognition enabled by machine learning has been around for awhile, its potential to boost marketers\u2019 efforts is being discovered only lately. Unlike text, which is easily searchable, visual information online has remained a \u2018black box.\u2019 But consumers today share an enormous amount of visual data, which marketers struggle to understand. <\/span><\/p>\n

How can image recognition help you as an interactive marketer?<\/b><\/p>\n

Image recognition can help brands <\/span>make sense of the data contained in the \u2018visual web.\u2019<\/span><\/a> Visual listening through machine learning arms marketers with a powerful tool that they\u2019re seeking relentlessly: relevance of content for their audiences. <\/span><\/p>\n

Because of the technical capabilities it presents, computer recognition of images allows for creative forms of visual storytelling across media too. This offers powerful methods for engaging people and immersing them in new types of interaction with brands. Through effortless profiling based on the social visual content people share online rather than extensive questionnaires, image recognition opens new doors for personalization.<\/span><\/p>\n

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Here are three top ways in which image recognition is bringing unseen advancements for interactive marketing – and how your creative campaigns can hop on the new tech wave. <\/span><\/p>\n

Visual listening is on the rise for brands<\/strong><\/p>\n

Until recently, a textual understanding of social media and the content shared there by users was the status quo. But with billions of images created and distributed online daily, brands now realize that social listening focusing on text only is ineffective and simply outdated. The rise of visual social networks like Pinterest, Instagram, Snapchat and Tumblr, as well as the wide use of visuals on Facebook, Twitter and LinkedIn, further pushes this understanding.<\/span><\/p>\n

Marketers need to analyze enormous quantities of visual material to grasp how people use the currency of \u2018visual\u2019 online. While some of them have tried to make sense of images via metadata, this still has not shed enough light on the vast spaces of the visual web.<\/span><\/p>\n

Speedpost used Imagga Tagging and Object Colour Extraction API to match 36 lifestyles of its prospective customers in the New KIA K5i<\/b><\/a>.<\/span><\/p>\n

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Enter <\/span>visual listening<\/span><\/a>. This new method for understanding photos and graphics online is enabled by image recognition AI. It enables brands to mine visual content that their audiences are sharing and engaging with. In this way, they can identify patterns, analyze trends and gain valuable business insights. Marketers can use this data to track how visual posts spread online, what type of visuals gain the most attention, and who is engaging with their visual content. And that\u2019s <\/span>only the tip of the iceberg<\/span><\/a>. <\/span><\/p>\n

Simply put, visual listening allows marketers to understand <\/span>how people consume and create visuals in relation to brands<\/span><\/a>. It provides them with a way to read consumers\u2019 emotions and reactions from the visual data they share. This is also a tool for them to discover and benefit from user generated content that promotes the brand and to identify influencers that can be instrumental in their marketing efforts.<\/span><\/p>\n

For brand protection, image recognition is a handy tool for monitoring how copyrighted visual material is handled online. Brands can also gain insights into their competitors\u2019 visual presence, which can inform their own campaigns. <\/span><\/p>\n

With image recognition, personalization can flourish<\/strong><\/p>\n

The applications of image recognition for marketing is not limited to visual listening. In fact, it can fuel powerful personalization, so brands can better reach and engage their audiences. <\/span><\/p>\n

Creative marketing campaigns based on image recognition analysis can be highly targeted and thus can make a real impact. Through gathering insights from visuals, marketers can learn more about the preferences of different target groups. Based on this, they can craft content that engages people better <\/span>because it\u2019s relevant and personalized<\/span><\/a>. `Instead of using tedious questionnaires that people avoid, it allows brands to learn more about people\u2019s preferences without asking questions. This is done by analyzing the visual content that users have shared online. It empowers brands to tell engaging stories at the right points of contact with people. <\/span>KIA Motors created an interactive campaign<\/b><\/a> for 36 lifestyles to match its new KIA K5 (Optima) . <\/b><\/p>\n